Barriers and motivators to the utilization of public transport : a case of La Lucia Ridge office park in Durban.
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Date
2013
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Abstract
Heavy reliance on private car contributes to various environmental and traffic
problems such as pollution and congestion. Measure aimed at reducing private car
usage will be more effective when there is an understanding of the underlying
causes in the form of the barriers and motivators. This research was conducted to
establish the barriers and motivators to using public transport in the La Lucia Ridge
Office Estate. In addition to that it looked into the measures that can be employed to
remedy the limited or non-utilization of public transport thereby reducing traffic
congestion and encourage sustainable urban living. The data used in this research is
based on the research that was conducted in La Lucia Ridge Office Estate in 2012.
The data was gathered through the use of questionnaires. The questionnaires were
administered in public places in LLROE and were targeting both private car and
public car users. The analysis of the results found that the majority of respondents in
the LLROE use private car as their main mode of transport and for those who use
public transport the bus was their main mode of transport followed by minibus taxis.
The results also revealed that the cost for both private car and public transport users
was the key determinant in the choice of mode being utilised. In addition to that the
unavailability of public transport at the time of respondents’ going to or from work
was also another key issue. The analysis also revealed that the respondents were
happy with variety of public transport mode for the LLROE. In trying to establish
measures to remedy the situation the study revealed that respondents would support
the measures that were suggested in order to improve the use of public transport
and reduce congestion and promote sustainable urban living. This research is a
valuable contribution in the field of public transport and would serve as a point of
reference for other areas experiencing similar challenges.
Description
Thesis (MBA)-University of KwaZulu-Natal, Durban, 2013.
Keywords
Transportation., Theses--Business administration.