The 2010 FIFA World Cup and the use of the housing asset for income generation : ǂb a case study of the eThekwini Municipality.
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Date
2013
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Abstract
South Africa was presented with the unique opportunity of hosting the first 2010 FIFA World
Cup (FWC) on African soil. This unique opportunity further extended itself to the non-hotel
accommodation providers, as it was the first time in history that FIFA agreed to accredit non-hotel
accommodation providers for the tournament. The research intended to examine the
extent of the use of the housing asset to generate income from the 2010 FWC. The study was
conducted in the municipal area of eThekwini Municipality (Durban), South Africa. The case
study areas consisted of the lower-middle income, upper-middle income and high-income
areas of Umbilo, Manor Gardens and Durban North respectively.
The data collection method used in the study areas was a household survey with 30
respondents. The respondents were from the high-income area of Durban North, upper
middle-income area of Manor Gardens and lower-middle income area of Umbilo. Interviews
were conducted to collect data from financial institutions. Data was collected from
conventional and non-conventional financial institutions. The findings of the study revealed
that the extent to which the housing asset was used to generate income from the 2010 FWC
was not high or considerable. This was due to many home-based enterprise (HBE) owners
stating that FIFA would stand to benefit largely from the 2010 FWC, with no institutional
support for HBE owners to benefit from government. It was also found that conventional and
non-conventional financial institutions were not willing to provide financial assistance to
HBE owners specifically for generating income from the 2010 FIFA World Cup, due to the
short duration of the event.
In conclusion, it was recommended that instruments to drive the implementation of the
policies be deployed, to create an enabling environment for the small business sector to grow
at a household level. A policy should be developed in eThekwini Municipality that
standardises the land use management applications and zoning for accommodation providers
and HBEs in line with the eThekwini Municipality’s drive to be the ‘Events Capital of
Africa’. Intervention from government at all levels is required to ensure that the HBEs in the
small business sector benefit from mega-events such as the 2010 FWC.
Description
M. Housing University of KwaZulu-Natal, Durban 2013.
Keywords
World Cup (Soccer)--(2010 : South Africa), Housing--KwaZulu-Natal--eThekwini Metropolitan Area., Small business--KwaZulu-Natal--eThekwini Metropolitan Area., Bed and breakfast accommodations--KwaZulu-Natal--eThekwini Metropolitan Area., Theses--Housing.