Identification and evaluation of the key factors affecting the sustainable export of clay products by South African clay brick manufacturers.
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Date
2003
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Abstract
The South African Clay Brick Industry has experienced major change in the
last 9 years. Industry driving forces such as globalization, low industry growth
rates and government policy changes have affected the local industry as have
the bank interest rates and the relative weakness of the SA currency. These
industry-driving forces have resulted in a number of local producers
undertaking exports of products.
The research underlying this report had a threefold objective:
a) To identify the key factors affecting the sustainable export of clay products
by SA producers.
b) To evaluate the key factors affecting the sustainable exports of products
by SA producers.
c) To utilize the information gathered to identify the critical success factors
that support or discourage export development in the Clay brick Industry.
The key factors were also used to develop a export success model and
assist the aspiring exporter through the process.
In order to research the key success factors, it was necessary to firstly
analyze modern business strategy and evaluate the chosen strategy.
Thereafter, an industry analysis was carried out and the present situation
within the industry evaluated. Research was conducted by means of a
questionnaire and selected interviews with the industry.
The results from the research make it possible to reach conclusions regarding
critical success factors and specific factors that will assist the industry in its
export drive. The research also identified a host of government -sponsored
export incentives that will support the industry in growing exports. Finally, a
number of recommendations were made that will go a long way in addressing
industry challenges.
Description
Thesis (MBA)-University of Natal, Durban, 2003.
Keywords
Theses--Business administration., Clay industries--Quality control., Clay industries--Foreign trade regulation--South Africa.