Corporate branding: an investigation into how loyal Pietermaritzburg and surrounding areas' shoppers are to their preferred grocery stores.
| dc.contributor.advisor | Vigar-Ellis, Debbie. | |
| dc.contributor.author | Frazer, Gayle. | |
| dc.date.accessioned | 2020-11-23T11:58:10Z | |
| dc.date.available | 2020-11-23T11:58:10Z | |
| dc.date.created | 2002 | |
| dc.date.issued | 2002 | |
| dc.description | Masters Degree. University of KwaZulu-Natal, Pietermaritzburg. | en_US |
| dc.description.abstract | No abstract available. | en_US |
| dc.identifier.uri | https://researchspace.ukzn.ac.za/handle/10413/18886 | |
| dc.language.iso | en | en_US |
| dc.subject.other | Grocery stores. | en_US |
| dc.subject.other | Customer loyalty. | en_US |
| dc.subject.other | Pietermaritzburg supermarkets. | en_US |
| dc.subject.other | Competition between supermarkets. | en_US |
| dc.subject.other | Preferred grocery retailers. | en_US |
| dc.subject.other | Retail branding. | en_US |
| dc.title | Corporate branding: an investigation into how loyal Pietermaritzburg and surrounding areas' shoppers are to their preferred grocery stores. | en_US |
| dc.type | Thesis | en_US |