An identification of the market needs and wants of undergraduate students with specific emphasis on the cell phone industry.
| dc.contributor.advisor | Thomson, Elza. | |
| dc.contributor.author | Moodley, Perumal Shunmugam. | |
| dc.date.accessioned | 2011-10-25T06:34:44Z | |
| dc.date.available | 2011-10-25T06:34:44Z | |
| dc.date.created | 2003 | |
| dc.date.issued | 2003 | |
| dc.description.abstract | This study is focused on the cellular communication needs and wants of undergraduate university and technikon students. The study derived its information from a survey of 224 students who, via a questionnaire, were able to detail their present and future cellular communication needs. Among other findings, the results of this survey, revealed the following: • The undergraduate university and technikon student market is not homogenous • Ninety-three percent of university and technikon students in the sample had access to a cellular telephone • Short Message Services (SMSs) and "Please Call Me" services were frequently favoured and used • The market segment is highly brand conscious, preferring specific branded cellular telephones • Despite having a limited access to disposable income (most of which is provided by their parents), respondents spent between R75 and R1 000 per month on their cellular needs. | en |
| dc.identifier.uri | http://hdl.handle.net/10413/3898 | |
| dc.language.iso | en | en |
| dc.subject | Consumer preferences--Durban. | |
| dc.subject | Cell phone systems--Marketing. | |
| dc.subject | Cell phone services industry--South Africa--Customer services. | |
| dc.subject | Theses--Business administration. | |
| dc.title | An identification of the market needs and wants of undergraduate students with specific emphasis on the cell phone industry. | |
| dc.type | Thesis | en |