Research Articles (Centre for Communication, Media and Society)
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Browsing Research Articles (Centre for Communication, Media and Society) by Author "Pertchick, Kevin."
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Item Intercultural sensitivity in the integrating suburb of Westville. Durban, South Africa.(1997) Peters, Noel B.; Pertchick, Kevin.; Tomaselli, Keyan Gray.; Teer-Tomaselli, Ruth Elizabeth.To investigate intercultural sensitivity, the Davis Russell-Peters Intercultural Sensitivity Instrument (1994) was administered to 203 participants situated within residences in the formerly white suburb of Westville Durban, South Africa. The subjective experience of the participants was evaluated by comparing demographic variables with a suggested continuum of six stages between ethnocentrism and ethnorelativism. Respondents appeared to traverse the polarities related to their perceptions of reality and its subjective meaning. The preference for ethnocentric attitudes appeared to be a construct employed as a result of categorization and separation caused by former restrictive legislation of Apartheid. and strong cultural and religious anchors. It appears that groups gravitate towards their own cultural group because of the security it offers in times of political unrest and fear. Also, groups appeared to maintain healthy self-concepts and a preference for ethnorelativism, creating a world that values difference and is open to integration with the larger society.