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Research Articles (Centre for Communication, Media and Society)

Permanent URI for this collectionhttps://hdl.handle.net/10413/7772

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Browsing Research Articles (Centre for Communication, Media and Society) by Author "Teer-Tomaselli, Ruth Elizabeth."

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    Intercultural sensitivity in the integrating suburb of Westville. Durban, South Africa.
    (1997) Peters, Noel B.; Pertchick, Kevin.; Tomaselli, Keyan Gray.; Teer-Tomaselli, Ruth Elizabeth.
    To investigate intercultural sensitivity, the Davis Russell-Peters Intercultural Sensitivity Instrument (1994) was administered to 203 participants situated within residences in the formerly white suburb of Westville Durban, South Africa. The subjective experience of the participants was evaluated by comparing demographic variables with a suggested continuum of six stages between ethnocentrism and ethnorelativism. Respondents appeared to traverse the polarities related to their perceptions of reality and its subjective meaning. The preference for ethnocentric attitudes appeared to be a construct employed as a result of categorization and separation caused by former restrictive legislation of Apartheid. and strong cultural and religious anchors. It appears that groups gravitate towards their own cultural group because of the security it offers in times of political unrest and fear. Also, groups appeared to maintain healthy self-concepts and a preference for ethnorelativism, creating a world that values difference and is open to integration with the larger society.
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    Popularising semiotics.
    (Centre for the Study of Communication and Culture., 1991) Tomaselli, Keyan Gray.; Shepperson, Arnold.; Teer-Tomaselli, Ruth Elizabeth.; Baker, Russell.; Ballot, Jane Jennifer.; Holt, Alexander Robert.; Mahaye, Zithulele.; Nursoo, Lara.
    Semiotics, deconstructionism, structuralism and postmodernism are words which lurk on boundaries of the consciousness of most of us. But they remain shadowy presences except on the rare occasions when we need to wrestle out of them an explanation of just what they are all about. In this issue of Trends we grapple with one of them, semiotics. C. S. Peirce, the American, pragmatist philosopher who coined the term, saw semiotics as a 'method of methods', useful in many disciplines to clarify their own theory and practice. Everyone uses signs and symbols. Everyone thinks they know the meanings of the signs and symbols they use. But why do they have meanings? Where do the meanings come from? Why are the signs and symbols used by one person or group so frequently misinterpreted by others? Semiotics may seem esoteric, but its interests are central to all communication. Consequently all communicators should be concerned with at least some of the problems dealt with semioticians. To guide us on our exploration of semiotics the publishers of Trends, the Centre for the Study of Communication and Culture, have enlisted the aid of Professor Keyan Tomaselli and his colleagues at the Centre for Cultural and Media Studies of the University of Natal, who for some years have been studying the cultural side of semiotics. So eager has their response been that we have devoted two issues of Trends to their reports. The contents of these two issues manifest the views of the authors more than is usual for Trends, and they are not necessarily those of the editors; but the CSCC feels that the perspective of the CCMS deserves both expression and discussion.