Browsing by Author "Ajimakin, Ifedayo Adesola."

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Exploring the uses and gratification theory on Facebook and students: the motivation for use and its effects on undergraduate students at the University of KwaZulu-Natal, South Africa.
(2018) Ajimakin, Ifedayo Adesola.; Steenfeldt-Kristensen, Sarah Elizabeth.
This study explored the tenets of the uses and gratification theory and how it relates to Facebook being a social media platform. The advent of technology, in particular the advent of social media sites becomes a daily part of human life. The prevalent use of this social media platform has increased and has now overtaken the traditional media (Gallion 2010). This study explored the uses and gratification theory’s orientation of Facebook use among undergraduate students of the University of KwaZulu-Natal (UKZN). The purpose was to seek opinions from students on what motivated them to use Facebook, and analyse these motivations in relationship to the four major constructs of the UGT: sociability, information, self-seeking behaviour and entertainment factors. The study adopted a qualitative research method as it is the empirical approach of inquiry. It sampled the opinion of 24 undergraduate students within the ages of 18-24 with the aid of focus group discussion. Findings from the study argued that the factors of peer-pressure, , keeping in touch with friends, meeting new people, low cost of access and social surveillance were the key motivations for UKZN undergraduate students to adopt the use Facebook as a social media platform. The findings also indicated that personality difference among individuals is vital in the acceptance of Facebook as many students did not agree to using Facebook for building social relationship, accessing information and getting entertained. The study concluded that Facebook has significant meaning in the everyday life of a student, as it helps them maintain a balanced life, in education, providing a better social interaction space, identity expression and seeking valuable information.
Gender oppression and Pentecostal Christian religion: an exploration of the position of Africa migrant married women in Durban.
(2022) Ajimakin, Ifedayo Adesola.; Ojong, Vivian Besem.
Discourses about oppression against women are linked to different factors. Against this background, this study explored the nexus between gender, religion, migration, and patriarchy in a context of black migrant women living in Durban, South Africa. Accordingly, this study argues that Pentecostal hermeneutics is an incubator for subtle oppression against married women. Although the church has been presented as a place for liberation, it is still a place where patriarchal values thrive. The study also explored the gender ideologies associated with migration, as the women found themselves in a new gender regime as it differs from their previous gendered lives; as such they were faced with gender-specific problems and gender roles that challenged their quality of life and selfidentity. It became more complicated as these women’s experience of gender oppression in their marriage affects their self-esteem and they continue to contend with these gender challenges, and they respond differently as well, either to adapt or to resist patriarchal values. To this end, the study adopted a qualitative research methodology to explore the lived experiences of black migrant women on gender oppression through the lens of Pentecostal Christian religion. It presents the key narrative of these women’s experience of oppression to gain an insight into the role of Pentecostal churches in the establishment of women’s identity. Drawing from the arguments of selected socio-religion scholars, this study advances the argument that African women across traditional African cultures and history adopt various strategies and ideas for circumventing and negotiating patriarchal structures and thus gain a position of significance within familial and intimate terrains. In this research, the theoretical arguments of social constructionism, gendered geographies of power and Nego-feminism were deployed to examine the nature of gender oppression in transnational spaces and how they negotiate their space for shared autonomy in marriage. This study discovered that too little attention has been paid to the role of Pentecostal Christian religious teachings and the interpretation of the Bible in shaping power relations, oppression, and its corresponding effect on women’s identity within marriages. Further findings are that negotiation, compromise, food and sexual activities are strategies adopted by these women to influence the power dynamics of their households.