College of Humanities
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Item A qualitative study exploring the experiences of unemployed youth in Chatsworth, South Africa.(2023) Husain, Mahomed Shuaib.; Mntambo, Ntokozo.Unemployment among the youth is a common occurrence in today’s times. Most places of occupation seek employees with at least three years of experience. As a result, fresh graduates find themselves in a position of despair and hopelessness. In an attempt to help the youth to find suitable jobs, the government must provide the youth with viable job opportunities. This study aimed to investigate how unemployment affects the lives of the youth. This research report has been compiled based on six unemployed youth living in the Chatsworth area in South Africa. The research study was conducted using a qualitative approach through structured interviews. The results revealed that most unemployed youth had been miserable and felt as if they had no purpose in life due to being unemployed. The implications of the findings of this study are important and helpful to both job seekers and prospective employers.Item Architecture as a response to informal trade in urban environments. Towards a new SMME business hub in the Point precinct, Durban, CBD.(2023) Biggar, Aaron Michael.; Govender, Viloshin.This study is meant to empower and create a sustainable life for Small, Micro, and Medium Enterprises (SMME’s), as at present there is a cultural discrepancy in the globalisation movement in the development of all cities. Corporations need to play an enabling role to create a new model of black enterprises. However, one of the biggest problems in South African cities is globalisation and apartheid city planning. This did not only structure but also relocated people to the outer parts of the cities, which made cities non-diverse, semi-functional zones and lacked major support for SMME”s. (Eatough, 2015; Rogerson, 2000 p, 673-695 ) “The reconstruction initiatives of the post-apartheid South Africa, promoting and supporting the development of small, medium and micro-enterprises sector, including the informal economy, have been of major policy significance.” (Rogerson, 2000, p, 673-695) Architecture could assist SMME’s by making a more responsive space servicing the needs of the users. The argument is for a more sustained reform of the city to examine its cultural expression as an engine for empowering multi-diverse and small businesses. The Point Development is one of the key catalysts to redeveloping the entire inner city. The point development however has resulted in gentrification and the loss of small informal businesses within the point developments. (Lumby, 1991, p.121-133) Durban is a multiplicity of cultures and architectural styles, but the city can be challenged to create more spaces for opportunity, inclusivity, and diversity. The goal is to promote and empower SMME’s in communities to use lost space, which will integrate, connect and diversify technology and culture by creating an economically empowered city with the use of Architecture and at the same time stitching the Point to the rest of the city.Item Social media entrepreneurship as an employment creation strategy: a case study of students in Durban, South Africa.(2022) Mdluli, Thobelani Ntokozo.; Maharaj, Pranitha.The study was motivated primarily by the realisation that the issue of youth unemployment, which has long perplexed both developed and developing countries, has reached new heights, particularly in South Africa. Nevertheless, it was acknowledged that there appears to be a much-needed shift in how young people use social media to combat this issue. The overall aim of the study is to shed insight into the youth’s social media usage as an employment creation strategy in Durban, South Africa. The study aimed to explore social media usage as an employment creation strategy among students in Durban, while ascertaining student’s perspectives and experiences of social media as an employment creation strategy. It also wanted to explore the opportunities and barriers of using social networking as an employment creation strategy. The study asked how social media is used as an employment strategy among students. This study collected data using telephonic interviews with 20 participants, who were students in various higher education institutions in Durban. The study found that the social media entrepreneurs interviewed, did not make money through being online like how bloggers, social media personalities do but they used social media for advertising their businesses. The study also found that the ‘studentrepreneurs’ utilised social media because it is cheaper than the traditional way of advertising. Despite the numerous advantages found, such as helping entrepreneurs to collaborate with other small business owners, time efficiency and target market availability, social media was also found to possess its own disadvantages. A few of those disadvantages included finance, COVID-19, the fast paced and forever changing customer interest and many others mentioned. It was reported in the study that each time the participants conducted business online, they stood a chance of being victims to hackers, fraudsters, perverts and bullies. The study recommended that youth entrepreneurs should employ various social media sites to cater to various consumers. This was recommended to be done after noting the different participants' complaints of being victims of cyber-crimes. The study also suggested that whenever a corporation has implemented social media entrepreneurship, those who are in charge must devote enough time to it and should be willing to participate in social media to improve interaction between the company and its customers as this would help with relationship building. The study also recommended a collaboration between the government and the private sector or the private sector and NGOs, which would connect the youth to the preconceptions of the private sector.