Management

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Challenges facing the Cuban-South African medical collaboration for medical capacity building in KwaZulu-Natal.
(2023) Chinniah, Valerie.; Maharaj, Ashika.
The South African public healthcare system faces significant disparity between the demand for healthcare services and the availability of skilled medical professionals. To address this, the government collaborated with Cuba to train South African students from disadvantaged backgrounds, with the intention that they would return to serve in underserved areas upon qualification. The aim of the study was to identify challenges at macro, meso, and micro levels of the Cuban-South African medical collaboration. The overarching question was whether the exploration and resolution of the challenges within this collaboration could contribute to optimising the effectiveness of the programme aligned with the WHO’s SDGs for UHC and health care reforms, emphasizing primary health care in South Africa. Drawing on theoretical perspectives including Migration Theory, Resource-Based Theory, and Human Capital Theory, a conceptual model was developed to highlight the importance of investing in human resources for competitive advantage. An exploratory, qualitative study was conducted by reviewing relevant human resources for health policy documents, and through interviews with University of KwaZulu-Natal programme administrators, programme managers and South African students in Cuban cohorts, providing a holistic investigation into the challenges facing the collaboration. Document analysis and purposive snowball sampling methods were utilised to choose pertinent policies, records, and participants for this study. This combined approach aimed to gather comprehensive insights by examining documented policies and capturing the first-hand experiences and perspectives of individuals actively engaged in the Cuban-South African medical collaboration. Thematic analysis of relevant policies revealed misalignment with South Africa's healthcare objectives. Interviews highlighted challenges such as adapting to the institutional and cultural differences, technical, social and psychological hurdles. Despite training in Cuba, students' primary healthcare skills are often under utilised upon their return, emphasizing the need to recognize and preserve these skills for use in underserved areas. Therefore, a model was developed from these findings to guide stakeholders in enhancing the programme experience. The study recommends acknowledging and utilising primary healthcare skills acquired in Cuba to improve healthcare delivery in rural and underserved areas. This could lead to sustained quality healthcare for marginalized communities and contribute to a transformation in healthcare culture.
The impact of internal marketing and job satisfaction on service quality in the public health sector: the case of Zimbabwe=Umthelela Wezokumaketha Wangaphakathi kanye Nokuneliseka Kwezingabunjalo Losizo Emkhakhani wezempilo: Isimo Sase Zimbabwe.
(2022) Mutanho, Peter.; Soni, Sanjay Shantilal.
Despite the growing concern about service quality in the public health sector in the developing world, studies focusing on internal marketing, job satisfaction and service quality in the public health sector are significantly missing in Zimbabwe. The major purpose of this study was to determine the influence of internal marketing and job satisfaction on service quality in the public health sector of Zimbabwe. The current study sought to answer the following questions: What is the influence of internal marketing on job satisfaction in the public health sector? What is the impact of job satisfaction on service quality in the public health sector? And, what is the effect of internal marketing on service quality in the public health sector? A pragmatic philosophy was adopted by the researcher in the current study, which resulted in the use of a mixed-method approach. The mixed-method approach allowed the researcher to use quantitative and qualitative techniques in the same study. A case study design was used, which allowed the researcher to concentrate his efforts on public health workers at Chitungwiza Central Hospital found to have an informed and deep understanding of internal marketing, job satisfaction and service quality. In drawing the sample for the current study, the researcher used stratified sampling to select both health workers and patient participants. Data was collected from a sample of 573 participants who comprised 240 health employees and 333 patients using structured questionnaires and interviews. Quantitative data was then tested using descriptive statistics, multiple linear regressions, explanatory factor analysis, confirmatory factor analysis and structural modelling. The study ascertained that strategic rewards and organisational structure have a positive relationship with job satisfaction; job satisfaction and service quality-patient are positively related; job satisfaction and service quality and service quality-employee rated are positively related; strategic rewards, organisational structure, organisational culture, and employee empowerment have a statistically significant relationship with both service quality employee-rated and patient-rated. Iqoqa Yize kunokukhula ngokukhathazeka ngezingabunjalo emkhakheni wezempilo kumazwe asathuthuka emhlabeni, ucwaningo olubuka izimakethe zangaphakathi, ukweneliseka ngomsebenzi kanye nosizo kulomkhakha kuyagqoza eZimbabwe. Inhloso enqala yalolu cwaningo kube wukuhlola umthelela wezimakethe zangaphakathi kanye nokweneliseka ngokomsebenzi nezingabunjalo emkhakheni wezempilo eZimbabwe. Lolu cwaningo luhlose ukuphendula lemibuzo elandelayo: Yini umthelela wezimakethe zangaphakathi ekugculisekeni ngokomsebenzi emkhakheni wezempilo? Yini umphumela wezimakethe zangaphakathi ekugculisekeni ngokomsebenzi emkhakheni wezempilo? Nokuthi, yini umsebenzi wezimakethe zangaphakathi ekugculisekeni ngokomsebenzi emkhakheni wezempilo? Injulalwazi ye-pragmatic philosophy isetshenziswe ngumcwaningi kulolu cwaningo, okuholele endleleni exubile yocwaningo. Le ndlela exubile yocwaningo ivumele umcwaningi ukuthi asebenzise amasu ekhwalithethivu nalawo ekhwantithethivu, kulo lolu cwaningo. Uhlaka locwaningo lusetshenziselwe ukuvumela umcwaningi ukuba agxile kubasebenzi bomkhakha wezempilo base Chitungwiza Central Hospital abavele njengababambi-qhaza abanothile ngolwazi lwezimakethe zangaphakathi, ukuneliseka ngokomsebenzi nezingabunjalo lokusiza. Ukutomula isampula kulolu cwaningo, umcwaningi usebenzise amasampula asakuhleleka ukuqoka abasebenzi bezempilo neziguli ezingababambiqhaza. Imininingo iqoqwe kubabambi-qhaza abangama-573 abaqukethe abasebenzi bezempilo abangama-240 neziguli ezingama-333 kusetshenziswa izinhlolombuzo ezihlelekile kanye nezingxoxo. Imininingo eyiKhwalithethivu ihlolwe kusetshenziswa izibalo ezichazayo (descriptive statistics) , i-multiple linear regressions, ukuhlaziya amaqiniso ngokuchazayo (explanatory factor analysis) , ukuhlaziya okuqinisekisayo (confirmatory factor analysis) kanye ne structural modelling. Ucwaningo lukuqinisekisile ubukhona bomvuzo ohleliwe kanye nokuhleleka kwesikhungo njengezinto ezenza umphumela omuhle ebudlelwaneni bokugculiseka ngokomsebenzi obuzingabunjalo kokusizakala kweziguli kanye nobuzingabunjalo bokusiza abasebenzi kuhlobene kahle; umvuzo ohleliwe, ukuhleleka kwesikhungo, usiko lwesikhungo kanye nokuthuthukiswa kwabasebenzi kunobudlelwane obumqoka ngokwezibalo nabasebenzi kanye neziguli ezikaliwe.
The Diasporean I: the Southern African perspectives.
(CSSALL Publishers (Pty) Ltd., 2024) Mutula, Stephen M.
The Diasporean II: perspectives from beyond Southern Africa.
(CSSALL Publishers (Pty) Ltd., 2024) Mutula, Stephen M.
The emergence of a new precariat? middle class and the elite professionals in Zimbabwe.
(2023) Mapuranga, Martha.; Ruggunan, Shaun Denvor.
The purpose of this study was to establish how a precarious socio-economic environment has reconfigured the status of elite professionals from a human resource management perspective in Zimbabwe. There is dearth of empirical studies in human resource management on the effects of the reconfigured middle class and elite professionals in the Global South particularly in Southern Africa. Focus was on three elite professions, namely the medical, legal and the academic. Qualitative research was employed in this study. Fifteen purposively sampled participants were interviewed using a semi-structured interview. Observations and documents were also used to strengthen the data from interviews. Data from interviews was analyzed through phenomenological analysis, while content analysis was used for documents. Data analysis was also aided by QSR also known as NVIVO, a qualitative data analysis software. Findings revealed that elite professionals feel a sense of disequilibrium in their salaries and income. This is due to the fact that they are now comparing themselves with other occupations in lower categories within their country as well as professionals in the same category but beyond their boarders. This therefore causes high outmigration of elite professionals with remaining professionals resorting to other strategies of augmenting/supplementing their meagre salaries. These include less engagement in training and development programs, career planning and progression as well as job satisfaction and job engagement level. It was also revealed that financial rewards are not hygiene factors but motivational factors when it comes to unstable economic environment like the current situation in Zimbabwe. This was evidenced by findings, which indicated that elite professionals are engaging in unorthodox means to supplement their salaries. Therefore, responsible entities dealing with professionals should restructure their reward polices to suite elite professionals so as to improve their job satisfaction, job engagement as well as development programs since these professionals offer their expertise that improves the performance of the country. It was concluded that, there is no universal definition of middle class as elite professionals no longer hold the middle class characteristics like other elite fields globally.
The perception and attitude of generation Z consumers on e-cigarette marketing: a University of KwaZulu-Natal perspective.
(2022) Zungu, Lindeliwe.; Oodith, Devina.
E-cigarette awareness over the past few years, has experienced a notable increase especially among the youth. E-cigarettes have been promoted heavily on the internet and on social media websites which reach millions of young people (Payne, Orellana-Barrios, Medrano Juarez, Buscemi and Nugent, 2016). E-cigarette marketers also use eye-catching, colourful and innovative packaging to attract the youth. Therefore, this study aims to quantitatively examine the perception and attitude of Generation Z consumers on e-cigarette marketing. The study focuses on the perception and attitude of Generation Z (UKZN) students on e cigarette marketing. In particular the perception and attitude of students towards e-cigarette use, smoking cessation, health risks/benefits, packaging as a marketing tool and regulation of e-cigarettes will be examined. A sample of 375 students from the University of KwaZulu-Natal (UKZN) Westville campus was drawn using a non-probability convenience sampling technique to generate the results. Participants completed the online questionnaire compromising of four sections. Section A was based on the biographical information of participants. Sections B, C and D were related to questions pertaining to the sub-dimensions of the study. The validity and reliability of the questionnaire were assessed using factor analysis and Cronbach’s Coefficient Alpha respectively. Descriptive and inferential statistics were employed to initiate the results of the study. The empirical results of this study indicate that there is a significant positive relationship between the marketing influence of e-cigarettes and the influence of packaging regulation in South Africa respectively, at a 1% level of significance. There is a significant difference in the perceptions of students, varying in biographical profiles (gender, age, race, study programme and level of study) regarding each dimension of the study. Recommendations from the results of the study provide insight to policymakers and provide them with the power to counter these marketing strategies appropriately.
Understanding the influence of organisational culture on service quality in private hospitals in Ghana=Ukuqonda umthelela wesiko lenhlangano kukhwalithi yesevisi ezibhedlela ezizimele eGhana.
(2023) Ashley, Nicholas.; Parumasur, Sanjana Brijball.
Abstract The idea that organisational culture influences service quality, which in turn has effect on both clients and employees, has gained extensive recognition in both academia and organisational practices. This study investigates the influence of organisational culture on service quality in private hospitals in Ghana. The present study also utilised employee engagement as mediating variable. Organisational culture, service quality and employee engagement all remain a major issue in Ghana, both in private and government institutions. Hence, creating a culture that is favourable to providing quality services and encouraging employee engagement is significant for ideal organisational results. The study adopted a mixed method approach using both qualitative and quantitative data. This study was carried out on a sample of 367 participants using a simple random sampling approach and 15 participants selected using a purposive sampling method from selected private hospitals located in Accra-Ghana. The researcher collected data electronically using both questionnaires and semi-structured interviews. The psychometric properties (validity and reliability) were statistically evaluated using Factor Analysis and Cronbach’s Coefficient Alpha respectively. The quantitative data was evaluated using both descriptive and inferential statistics and the qualitative data was examined using thematic analyses. There were high perceptions of organisational culture (involvement, consistency, adaptability, mission), service quality (reliability, assurance, tangibles, empathy, responsiveness) as well as employment engagement (vigour, absorption, dedication). This study specifies that there is no significant relationship between organisational culture and service quality. Additionally, this study indicates that there is no significant between relationship between employee engagement and service quality. This study examined the inter-connections of the variables and their effect on the biographic profiles. Additionally, the study states that there is a significant relationship between organisational culture and employee engagement. Furthermore, organisational culture and employee engagement significantly account for 26.1% of the variance service quality. Iqoqa Umbono wokuthi isiko lenhlangano lithonya izinga lesevisi, elibuye libe nomthelela kuwo womabili amaklayenti kanye nabasebenzi, usuthole ukuqashelwa okubanzi kuzo zombili izinqubo zezemfundo nenhlangano. Lolu cwaningo luphenya umthelela wesiko lenhlangano ekhwalithini yesevisi ezibhedlela ezizimele eGhana. Ucwaningo lwamanje luphinde lwasebenzisa ukuzibandakanya kwabasebenzi njengokuguquguquka kokulamula. Isiko lenhlangano, ikhwalithi yesevisi nokusebenzelana nabasebenzi konke kusalokhu kuyindaba enkulu eGhana, ezikhungweni ezizimele nezikahulumeni. Ngakho-ke, ukudala isiko elivumela ukuhlinzeka ngezinsizakalo ezisezingeni eliphezulu nokukhuthaza ukuzibandakanya kwabasebenzi kubalulekile emiphumelweni ekahle yenhlangano. Ucwaningo lwamukele indlela exubile esebenzisa idatha esezingeni eliphezulu kanye neyobuningi. Lolu cwaningo lwenziwe ngesampula yabahlanganyeli abangu-367 kusetshenziswa indlela elula yokusampula okungahleliwe futhi ababambiqhaza abangu-15 bakhetha ukusebenzisa indlela yesampula ehlosiwe ezibhedlela ezikhethiwe ezizimele ezise-Accra-Ghana. Umcwaningi uqoqe idatha nge-elekthronikhi esebenzisa kokubili uhlu lwemibuzo kanye nezingxoxo ezihlelekile. Izici ze-psychometric (ukufaneleka nokuthembeka) zihlolwe ngokwezibalo kusetshenziswa i-Factor Analysis kanye ne-Cronbach's Coefficient Alpha ngokulandelanayo. Idatha yobuningi yahlolwa kusetshenziswa kokubili izibalo ezichazayo nezingenangqondo futhi idatha yekhwalithi yahlolwa kusetshenziswa ukuhlaziya okuyindikimba. Kube nemibono ephezulu yesiko lenhlangano (ukuzibandakanya, ukungaguquguquki, ukuzivumelanisa nezimo, umgomo), ikhwalithi yesevisi (ukwethembeka, isiqiniseko, izinto ezibambekayo, uzwela, ukusabela) kanye nokuzibandakanya emsebenzini (ukuqina, ukumunca, ukuzinikela). Lolu cwaningo lucacisa ukuthi abukho ubudlelwano obubalulekile phakathi kwesiko lenhlangano nekhwalithi yesevisi. Ukwengeza, lolu cwaningo lubonisa ukuthi akukho okubalulekile phakathi kobudlelwane phakathi kokuzibandakanya kwabasebenzi kanye nekhwalithi yesevisi. Lolu cwaningo luhlole ukuxhumana phakathi kwezinto eziguquguqukayo kanye nomthelela wazo kumaphrofayili e-biography. Ukwengeza, ucwaningo luthi kunobudlelwano obubalulekile phakathi kwesiko lenhlangano nokuzibandakanya kwabasebenzi. Ngaphezu kwalokho, isiko lenhlangano nokusebenzelana nabasebenzi kubaluleke kakhulu ku-26.1% wekhwalithi yesevisi ehlukile.
Unhealthy food advertising to South African children through television: a content analysis.
(2022) Bissoon, Tasvir Neeraj.; Arbee, Aradhna.
The extensive advertising of unhealthy foods and beverages has been identified by the World Health Organization as a factor that contributes significantly to childhood obesity. In 2020, one in eight African children were either overweight or obese. The South African government has yet to establish a law that tackles the issue of food advertising to children. This study aimed to determine the extent to which children in South Africa are exposed to unhealthy food advertisements on television, as well as the advertising appeals and promotional strategies used by advertisers of such foods in an effort to appeal to children. Previous South African content analyses have only sampled free-to-air channels whereas this study incorporated one free-to-air channel (SABC 1) and one subscription-based channel (M-Net), thereby including children from different socio-economic backgrounds. This study used a descriptive research design and a mixed methods research approach that was largely qualitative in nature. A total of 41 hours (spread over 14 consecutive days) of television was recorded on M-Net and SABC 1, during popular viewing hours for children. Data was extracted from the recorded television advertisements and analysed using deductive content analysis, to address the research questions about the extent and nature of such advertising. The findings show that 67% of food-related advertisements involved unhealthy foods. Furthermore, fast foods were the most frequently advertised unhealthy food category. Therefore, this study serves as a rationale for the implementation of stronger regulations for food advertising to children in South Africa. This study also revealed that South African children are exposed to more unhealthy foods on free-toair television than on subscription-based television. This indicates that middle-to-low-income households view advertisements for unhealthy foods more regularly than middle-to-high-income households. The findings further indicate that, within unhealthy food advertisements, emotional appeals and jingles or slogans were the most-utilised advertising appeals and promotional strategies.

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