Browsing by Advisor "Ijumba, Bridget Christabel."
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Factors affecting choice of and satisfaction with mobile phones : an investigation of university of KwaZulu-Natal (Pietermaritzburg) students. (2016)Today, the liveliest market environment is the mobile phone market. This this is because of the growth and the advancement in technology. Thus, studying the consumer buying decision process of these markets can show marketers ...