Browsing Masters Degrees (Marketing) by Subject "Brand elements."
Now showing items 1-1 of 1
The impact of brand elements on the purchase behaviour of University of KwaZulu-Natal students in relation to fast-moving consumer goods. (2021)Branding, as well as its counterpart brand elements, plays an important role when it comes to a product or company. Branding is not a new concept and has been around for several years; however, the role of branding has ...