Browsing Masters Degrees (Marketing) by Subject "Green marketing."
Now showing items 1-2 of 2
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Consumer understanding of green symbols on beverage packaging and its influence on green behaviour.
(2020)Climate change is no longer an idealistic but rather a critical reality faced by people worldwide with severe and urgent forecasts for the future. It is all very well for marketers to go green and implement green marketing ... -
Understanding the factors influencing green purchase intention.
(2020)Rapid worldwide economic growth has given rise to increased consumption by consumers, raising concern about the ecological decline and overconsumption of natural resources. Environmental sustainability issues and problems ...