Browsing Masters Degrees (Marketing) by Subject "Marketing campaign."

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Durban customers' perception of cash back premiums marketing campaigns for Afrikaanse Verbond Begrafnis Ondernemings Beperk.

Ngwabe, Jane Nompumelelo. (2021)

The prime aim of this study is to evaluate customers’ perceptions of AVBOB cashback premium marketing campaigns and how it impacts on customers’ performance based on the Attention, Interest, Desire and Action (AIDA) ...