Browsing Masters Degrees (Marketing) by Subject "Marketing communication practitioners--South Africa--Gauteng."
Now showing items 1-1 of 1
The Fourth Industrial Revolution's influence on marketing communications: perspectives of practitioners in Gauteng, South Africa. (2021)This research focuses on how prepared marketing communications practitioners are for the influence of the Fourth Industrial Revolution (4IR), with emphasis on the challenges they face and how they attempt to address them. ...