Browsing Doctoral Degrees (Marketing) by Issue Date
Now showing items 1-13 of 13
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The effectiveness of the call centre in managing customers and their needs.
(2012)Since customer service has become a key ingredient in cementing relationships, customer call centres have emerged as a tool for improving greater customer satisfaction. The aim of the study is to investigate the service ... -
Consumer awareness, ethnocentrism, attitude and purchase behaviour toward imported poultry products : a Zimbabwean perspective.
(2014)The global poultry meat industry has become very competitive as a result of increased international trade of poultry products for the past few decades while consumer behaviour studies focussing on international markets ... -
Business to business dimensions of relationship marketing in the South African cement manufacturing industry.
(2015)The focus of this study was relationship marketing (RM) in the business-to-business (B2B) context in the cement manufacturing industry in South Africa. Literature reveals published research for the cement industry is ... -
Bottom of the pyramid: opportunity and feasibility analysis and strategy formulation.
(2015)ABSTRACT The year 2000 commemorated the inauguration of a millennium declaration in which 192 member countries of the United Nations pledged to achieve eight United Nations Millennium Development Goals, the first of ... -
Service quality satisfaction and brand equity : a case study of select South African universities.
(2015)Service quality, student satisfaction, and brand equity are key principles in marketing that are known to play an important role in marketing success. Changes to the South African higher education landscape and the subsequent ... -
Marketing mix's influence on mobile banking adoption by the rural unbanked consumers in Masvingo Province.
(2016)Despite the growing concern in mobile banking adoption research in the developing world, studies focusing on mobile banking adoption by the rural unbanked consumers are significantly missing in Zimbabwe. The major purpose ... -
The influence of packaging and brand equity on over-the-counter herbal medicines in Kumasi, Ghana.
(2018)In a highly competitive drug market, building vibrant brands would ensure that traditional herbal medicine companies gain sustainable competitive edge and long term profits. More importantly, successful brands need to be ... -
The relationship between consumer awareness, consumer protection, service quality, customer satisfaction and loyalty among long-term insurance consumers in Namibia.
(2019)Due to the absence of appropriate consumer protection legislation in Namibia, there seems to be a lack of consumer protection and this may result in the exploitation of consumers by the suppliers of goods and services. ... -
Digital marketing resources, capabilities, and marketing performance of agro-processors in Harare, Zimbabwe.
(2020)Abstract available in PDF. -
The Impact of Corporate Brand Image on Customer Satisfaction, Loyalty and Switching Behavior: A Case Study of Mobile Telecommunications Customers in Zimbabwe.
(2021)Mobile telecommunication service providers in Zimbabwe are using corporate brand image to market their products and minimize brand switching which is resulting from increased market competition. The aim of the study was ... -
Developing a nation brand measurement framework for Zimbabwe.
(2021)The study sought to develop a nation branding measurement framework for Zimbabwe. The problem is that there is no objective measure that is used to assess the strength of a country brand, and Zimbabwe is not spared in this ... -
Adoption and usage of mobile marketing practices to promote domestic tourism: a case of Zimbabwe’s hospitality sector.
(2021)The escalated global use of the mobile phone and mobile internet presents endless opportunities for dynamic marketers. Elsewhere, research on the adoption and use of mobile devices to harness marketing opportunities has ... -
The impact of internal marketing and job satisfaction on service quality in the public health sector: the case of Zimbabwe.
(2022)Despite the growing concern about service quality in the public health sector in the developing world, studies focusing on internal marketing, job satisfaction and service quality in the public health sector are ...