Developing a competitive intelligence strategy model for South African life assurance industry. Ukuthuthukisa imodeli yesu lezobunhloli eliqhudelanayo lemboni yaseNingizimu Afrikha YokuQinisekisa Impilo.
Loading...
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Competitive Intelligence Embeddedness (CIE) and organisational performance studies have used
various techniques and methods to explain the relationships between variables. To address this
limitation in the body of knowledge, the objective of this study was to apply PLS-SEM and build a
model that explained and identified the critical factors affecting CIE in the SA life insurance
environment. This study was deductive and based on a non-experimental research design. Quantitative
research methods and descriptive design with the positivist research paradigm were employed. The
researcher developed a cross-sectional quantitative approach using smart-PLS version 3.2.7. Data
were collected from 276 respondents, and the response rate was 72%. Partial Least Squares
Structural Equation Modelling (PLS-SEM) was applied to estimate the proposed theoretical model.
This model was examined from an explanatory-predictive perspective and exhibited a high
out-of-sample predictive power. Furthermore, this study’s measurement model was confirmed to
be valid and reliable and acceptable. The findings of this study revealed that the R² value of the
model was scored at 0.615, 0.506, and 0.735, which meant that the fourteen exogenous latent
constructs collectively explained 61.5%, 50.60%, and 73.50% of the variance CIE, CS, and OP
respectively. The model’s Goodness-of-Fit measured by SRMR and RMS_theta was 0.55 and 0.101 within
the acceptable benchmark. The hypothesis validated that CIE was supported by employees, strategy,
information usefulness, and information providers. Also, CIE, employee role clarity, and customer
satisfaction aided organisational performance. This study showed that CIE is vital in SA life
assurance companies because of its close association with customer satisfaction and organisational
performance. Moreover, this study highlighted that the success of CIE in SA life assurance
companies is influenced by the leadership style, technological readiness of the organisation,
corporate culture and the accuracy, and use of information for strategic decision-making. Future
research should consider a similar study in other African countries and globally to find
similarities in embedding CI in organisations. The future investigation should also consider
short-term insurance and other industries to test this study’s conceptual model.
Iqoqa:
Isiko lokusebenza ngokuzikhandla, phecelezi i-Competitive Intelligence Embeddedness (CIE) kanye nocwaningo ngokusebenza kwenhlangano kusebenzisa izindlela namasu ahlukene ukuchaza ubudlelwane bezinto ezahlukene ezithinta ukusebenza. Ukubhekana nalokhu kuntuleka kolwazi ocwaningweni olukhona, inhlosongqangi yalolu cwaningo bekuwukusebenzisa i-PLS-SEM kwakhiwe indlela echaza futhi ihlonze izinto ezibalulekile ezithinta i-CIE kwezemishwayilense lapha eNingizimu Afrikha. Lolu cwaningo beluhlola isimo ngendlela ejwayelekile kanti alulona ucwaningo lokuhlola ukuthi into ingenzeka yini. Lolu wucwaningo oluyikhwalithethivu kanti futhi oluchazayo, noluphinde lulandele ipharadayimu ye-positivist. Umcwaningi usebenzise indlela esasiphambano yocwaningo oluyikhwalithethivu esebenzisa indlela ye-smart-PLS version 3.2.7. Imininingo ikhiqizwe kubahlanganyeli abanga-276, kanti izimpendulo ezatholakala zakha amaphesenti angama-72. Indlela eyaziwa nge-Partial Least Squares Structural Equation Modelling (PLS-SEM) yasetshenziswa njengenjulalwazi ephakanyisiwe yalolu cwaningo. Le ndlela yacutshungulwa ngendlela yokuchaza sakuqagula kanti kwabonakala inamandla amakhulu okukwazi ukuqagula. Kanti futhi, indlela yalolu cwaningo yokukala yaqininsekiswa njengendlela eyiyo, ethembekile futhi eyemukelekile. Imiphumela yalolu cwaningo yaveza ukuthi izinga le-R² yale ndlela yaphumelela ngo-0.615, 0.506, no-0.735, okusho ukuthi imiphumela yangaphandle esacashile eyishumi nane yonke yachaza amaphesenti angama-61.5, 50.60, nangama-73.50 yezinhlobo ze-CIE, i-CS, ne-OP ngokwehlukahlukana. Ukusebenza kwale ndlela kwaqinisekiswa nge-SRMR ne-RMS_Theta ka-0.55 no-0.101 ngokwesikalo esilindelekile uma kuqhathaniswa nezinye. Isihlawumbiselo siveza ukuthi i-CIE yayisekwa kakhulu ngabasebenzi, isu, ukusetshenziswa kolwazi, kanye nabahlinzeki bolwazi. Kanti futhi, i-CIE, ukucacisa ngeqhaza labasebenzi, kanye nokuneliseka kwabathengi, konke kuyasiza ekwenzeni kahle kwenkampani. Lolu cwaningo lukuvezile ukuthi i-CIE ibaluleke kakhulu ezinkampanini zemishwayilensi lapha eNingizimu Afrikha ngoba isondelene kakhulu nokuneliseka kwabathengi kanye nokusebenza kahle kwenhlangano. Ukwengeza kulokhu, lolu cwaningo lugqamisa ukuthi impumelelo ye-CIE ezinkampanini zemishwayilense ihambelana nendlela yokuphatha, ukuzimisela kwenkampani ukusebenzisa ezobuchwepheshe, isiko lokusebenza kwenkampani nokwenza umsebenzi kahle, kanye nokusebenzisa ulwazi ekuthatheni izinqumo. Ucwaningo lwangomuso kumele lwenze ucwaningo olufuze lolu emazweni ase-Afrika nasemhlabeni wonke jikelele ukuze izinhlangano zikwazi ukufaka i-CI kuzona. Ucwaningo lwangomuso kumele futhi luyibuke indaba yokunikeza imishwayilense yesikhashana nokusebenzisana nezinye izimboni ukubheka ukuthi le ndlela yokusebenza enconywe kulolu cwaningo ingabasebenzela yini.
Amatemu anqala: Isiko lokusebenza ngokuzikhandla; isu; ukuba phambili kunabanye; ukuphatha; ukweneliseka kwabathengi; ukuqhamuka namasu okusebenza.
Description
Doctoral Degree. University of KwaZulu-Natal, Durban.