Browsing Masters Degrees (English, Media and Performance Studies) by Advisor "Delate, Richard Cecil."

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    • Us and them : loveLife, commercial brands and everyday life. 

      Delate, Richard Cecil. (2007)
      The issue of branding with regard to public health communication is the topic of this thesis. The case study investigated is that of the loveLife Lifestyle brand introduced to South Africa in 1999 by the US-based Henry J ...