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Marketing mix's influence on mobile banking adoption by the rural unbanked consumers in Masvingo Province.
Despite the growing concern in mobile banking adoption research in the developing world, studies focusing on mobile banking adoption by the rural unbanked consumers are significantly missing in Zimbabwe. The major purpose ...
Factors influencing coupon redemption rates among shoppers in the Durban area.
There are a number of different sales promotion strategies that marketers employ in an attempt to appeal to consumers and encourage them to buy. In recent years, couponing has emerged as a pop culture phenomenon in some ...