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Measuring service quality, customer satisfaction and brand equity at a selected fitness club in Pietermaritzburg.
The main aim of the study is to measure the perceptions of gym members with regard to the three constructs (service quality, customer satisfaction and brand equity). This was prompted by the fact that there are gaps in ...
The role of CSR in brand equity: Case of selected Woolworths stores in Pietermaritzburg.
Corporate Social Responsibility (CSR) is a multifaceted concept. There is no single accepted definition of CSR. It means different things to different authors, academics and business-people. CSR has attracted a growing ...