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Service quality satisfaction and brand equity : a case study of select South African universities.
Service quality, student satisfaction, and brand equity are key principles in marketing that are known to play an important role in marketing success. Changes to the South African higher education landscape and the subsequent ...
An investigation into the key growth factors for small Indian retailers in some of the previous group areas of Pietermaritzburg : the role of marketing.
The problem this study addresses is the key factors which have played an important role in the growth of small Indian retailers situated in some of the previous Group Areas of Pietermaritzburg. More particularly, the ...