Browsing Masters Degrees (Information Systems and Technology) by Advisor "Bozas, Alexander Robert."
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Exploring student perceptions of smart-phone brand equity at the University of KwaZulu-Natal, Westville Campus. (2018)Brief statement of the problem: Students often have a purchasing power but they form a large portion of the smart phone consumer market. There was therefore a need to explore student’s perceptions of smart phone brands on ...