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    The effectiveness of a male grooming solution to improve male shopper behaviour towards the purchase of personal care products. 

    Amrithlal, Prathana. (2019)
    The cosmetic industry over the years has proven to be one of the fastest growing and most profitable industries globally. In the male cosmetic industry, male grooming and metrosexual trends have rapidly expanded across ...

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    Amrithlal, Prathana. (1)
    SubjectConsumer behaviour. (1)Cosmetic industry--Men. (1)Metrosexual. (1)Shopper psychology. (1)... View MoreDate Issued2019 (1)Has File(s)true (1)

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