Browsing Masters Degrees (Graduate School of Business and Leadership) by Subject "Scholarly web sites."
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A study investigating M.L. Sultan Technikon's students awareness and rating of the Technikon's presence on the World Wide Web. (2001)This paper serves to outline the advantages of a tertiary institution, in having a Web site as a form of advertising. It draws on theories of consumer behaviour and services marketing in order to establish the basis for ...