Browsing Masters Degrees (Centre for Communication, Media and Society) by Title
Now showing items 71-90 of 123
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“Let’s talk about sex baby” - A comparative study of parents’ perceptions of parent-child sexuality communication with their adolescent children in rural and urban settings in eThekwini Municipality, KwaZulu-Natal.
(2017)In South Africa, the teenage pregnancy prevalence rate stands at 47 births per 1000 girls per annum for girls aged between 15 and 19 years, as opposed to 15 per 1000 girls in the United Kingdom (UK), and 24 per 1000 girls ... -
The literacy of tracking : a comparative analysis of tracking within two Bushman post-hunter communities.
(2010)Vast advances in technology have presented a platform for mediated forms to reach places where it was never before thought possible. Once remote communities can now be more easily accessed and in turn have easier access ... -
Lost in interpretation? : creating meaning from LoveLife's "HIV: face it" billboards.
(2007)This research presents a reception analysis of LoveLife's 'HIV: face it' billboards by youth aged 12 - 17 years old, LoveLife's target audience for the campaign under scrutiny. The study sought to find out whether the ... -
Mapping sexuality : understanding the knowledge, attitudes and perceptions of adolescent females towards sexuality and sexual and reproductive health in KwaZulu-Natal, South Africa.
(2017)Within sub-Sahara Africa, adolescent girls bear a disproportionate burden of sexual and reproductive health (SRH) risks, where the dual risk of HIV infection and adolescent fertility is faced. Specifically in South Africa, ... -
A marketing perspective on the value of the social network site (SNS) relationship between selected South African Higher Education Institutions (HEI) and 'Digital Native' prospective students.
The landscape for Higher Education offers prospective students extensive choice when it comes to furthering their education and this competition makes it essential for Higher Education Institutions (HEIs) to market ... -
Microbicide acceptability and utility study : investigating perceptions of men and women across urban and rural settings in Durban and Nelspruit.
(2017)Women remain disproportionately infected by HIV, accounting for more than half of the global infected population. Biologically women are more susceptible to HIV infection than men, however, their vulnerability is aggravated ... -
Multifaceted broadcasting : an analysis into Lotus FM's role and identity as a "national public service-cum-commercial broadcaster with community responsibility".
(2001)Radio broadcasting is usually classified as either a public broadcasting service or as being commercially driven. In the South African context, the concept of community radio has further complicated the definition of a ... -
Narrative comparison and popular appeal of South African television drama series: a textual analysis of Yizo Yizo and InterSexions.
(2014)This a textual analysis studies of narrative which examines the narrative structure and functions of two South African television drama series: Yizo Yizo and InterSexions. Both Yizo Yizo and InterSexions are part of the ... -
Open sesame! : learning life skills from Takalani Sesame : a reception study of selected grade one learners in Pietermaritzburg, South Africa.
(2011)Early Childhood Development (ECD) programmes are important in the promotion of intellectual development and school readiness in children. Equally important is the opportunity to learn in one‟s mother tongue. This study ... -
Ownership and control in community radio : a case study of Highway Radio and Radio Maritzburg.
(2004)This research discusses the basic characteristics of community radio in relation to the types of communities they serve. The researcher focussed on Highway Radio and Radio Maritzburg. They are assessed in terms of their ... -
The paradox of nation-building and commercially driven broadcasting : the case of Lesotho television.
(2001)Nation-building has always been considered the responsibility of a public service broadcaster while, on the other hand, commercial broadcasters are associated with profitmaking. This study was designed to investigate whether ... -
Parent-adolescent communication on risky sexual behaviour : facilitators and barriers in KwaZulu-Natal, South Africa.
(2017)The consequences of adolescent risk-taking behaviours such as HIV/AIDs, teenage pregnancies, STIs, and depression have become a challenging health concern not only to themselves but to society at large. The adolescent stage ... -
Participatory communication for social change : normative validity and descriptive accuracy of stakeholder theory.
(2011)There is consensus in the development communication field about community participation being a holistic approach required to address social development challenges. Participatory development, also known as another ... -
Possibilities and limitations of Zazi community dialogues for social change to women in Zululand.
(2016)From Modernisation to Participatory Development paradigm, development scholars and agencies have influenced changes in knowledge and practice in the field of economic development and public health communication. Such changes ... -
The production, distribution and reception of Zimbabwe National Family Planning Council (ZNFPC) reproductive health messages in Chikombedzi rural Zimbabwe.
This study explores the production and distribution of Zimbabwe National Family Planning Council’s (ZNFPC) female reproductive health communication messages and their reception by females in Chikombedzi, rural Zimbabwe. ... -
Purchasing a personality : a case study of cellular phone consumption by South African students at the University of KwaZulu-Natal.
(2009)This dissertation examines youth consumer culture in South Africa through a case study of cellular phone consumption. The hypothesis is that it is possible to draw some conclusions about identity formation, particularly ... -
Radio crosses divides through sport : the role of radio in a post-apartheid South Africa, 1994-2002 : a case study on Ukhozi FM and Umhlobo Wenene FM.
(2003)This study will examine the role sport plays in a new democratic South Africa between the periods 1994-2002. Its objective is to look at how sport can be used, through the medium of radio, as a unifying activity in the ... -
Radio Lesotho in a changing broadcasting environment.
(2003)The Kingdom of Lesotho undertook a number of liberalisation initiatives in broadcasting in the late 1990s. These include several attempts to formulate the media policy document as well as the opening of the airwaves for ... -
The re-presentation of an Indian identity by South African print media : a case study of The Leader 1 April - 25 April 1994.
(1995)In the Kwa-Zulu Natal context, a lot of attention has been paid to the construction of Zulu ethnicity in the potential and discursive spheres. Less attention has been paid however to the construction of Indian ethnicity ...