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Cybernetics, semiotics and meaning in the cinema.
(School of Communication. University of Johannesburg., 1985)
This paper builds on Gene Youngblood's use of cybernetic theory in film analysis. It combines the cybernetic method with Peircian-derived semiotics in an attempt to derive a meta-theory of social process and film textual ...
Popularising semiotics.
(Centre for the Study of Communication and Culture., 1991)
Semiotics, deconstructionism, structuralism and postmodernism are words which lurk on
boundaries of the consciousness of most of us. But they remain shadowy presences except on
the rare occasions when we need to wrestle ...