Browsing Doctoral Degrees (Management) by Subject "Consumer behavior."
Now showing items 1-2 of 2
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Electronic supply chain management systems in managing the bullwhip effect on selected fast moving consumer goods.
(2014)The amplitude in order variability as orders surge upstream a supply chain epitomises a phenomenon commonly called the bullwhip effect. The real consumer demand orders are comparatively and tentatively evinced less variability ... -
Toilet-care product brand switching behaviour : a case study of consumers of Cosmo City, Gauteng Province, South Africa.
(2015)South African consumers face increasingly highly competitive brand offerings in the toilet-care product category due to the proliferation of multinational manufacturer and (private) retail store brand offerings. The economic ...