Browsing Doctoral Degrees (Management) by Subject "Manufacturing."

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Brand naming for black owned fast moving consumer goods-small medium and micro enterprises in the KZN province: grounded theory approach.

Kunene, Lindiwe Nqobile. (2022)

Brand names influence consumers’ purchase decisions and the success of Fast Moving Consumer Goods (FMCG) depends on strong brand names. Black-owned Small, Medium, and Micro Enterprises (SMMEs) in South Africa in the FMCG ...