Browsing Doctoral Degrees (Management) by Subject "Theses -- Marketing management."
Now showing items 1-3 of 3
An analysis of complementary competence co-branding potential in the beer industry. Co-branding, where two or more brands are used to market one new product, has been proposed as a potentially cost effective marketing strategy in highly competitive mature industries. The objective of the study was to ...
Developing a competitive marketing strategy and model for the premium beer brands in South Africa. The Research Problem South African Breweries has been losing market share as a result of competition from international brands such as Heineken, Amstel, Windhoek and many more entering the local market. South African ...
Service quality and customer satisfaction : the case of private universities in Kenya. Abstract available in PDF file.