Browsing Masters Degrees (Management) by Author "Biyela, Samuel Mandlenkosi."
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Marketing mix strategy adaptation in response to global economic crisis at Woolworths in KwaZulu-Natal. Biyela, Samuel Mandlenkosi. (2018)The retail sector in South Africa is quite dynamic. Given the global commercial recession of 2014, it is not clear whether Woolworths’ marketing strategy is changing or how has Woolworths designed its marketing mix strategy ...