Now showing items 1-10 of 13
Printed newspapers and on-line news : a study of the factors influencing consumer acceptance of electronic news via the internet.
The aim of this study was to determine the factors influencing readership of electronic news via the Internet. The status of printed news in the changing news environment was also investigated in the light of increasing ...
A survey amongst growing media producers in the United Kingdom with a view to establishing distribution channels for Fibregro exports.
A new peat replacement product is being manufactured in South Africa. This product which is marketed under the brand name Fibregro is made from spent wattle bark originating from the tanning extract manufacturing process. ...
An investigation of how three private schools in the Midlands of KwaZulu-Natal position and market themselves within the private school market.
Exploratory research was conducted in an attempt to understand how three schools in the Midlands of KwaZulu-Natal market themselves. The marketing of schools is a relatively new concept both in South Africa and internationally. ...
The communication efforts of cellular companies to improve relationship marketing.
The development of relationship marketing, which is oriented towards developing lasting relationships with clients, emerged in the 1990's. The concept suggests that by better understanding customers on an individual level ...
Positioning Mhlathuze water as a service provider for Usuthu-Mhlathuze catchment management policy.
1. BACKGROUND Mhlathuze Water (MW) is a public sector water utility created in terms of Water Act 54 of 1954, MW has legislative mandate to provide support services to DWAF and other government institutions such as ...
Positioning Umgeni Water for the 21st century.
Umgeni Water was established through Government Notice No. 114 on 14 June 1974. The establishment was facilitated via the legislation operating at that time, namely the Water Act (Act No. 54 of 1956). The organization has ...
Globalization and marketing strategy implications : a case study of Zimbabwe's clothing and textile sector.
Within the discourse of trade liberalization, the extant literature tends to ‘idolize’ globalization rather than vilifying it. There is much and sometimes contradictory research findings on the broader impact of the ...
The impact of social media browsing on purchasing behaviour in the youth market.
Over the last century, technology has had one of the most significant influences on the way in which marketers conduct business. The advent of technological innovations, Web 2.0 and new media such as social media have ...
A SERVQUAL investigation into customer expectations and perceptions of service quality at DTA College Pietermaritzburg during 2010
The marketisation of higher and further education institutions whereby education institutions adopt commercial practices to operate has led to increased competition in the education industry. Various sources of competitive ...
An exploratory study of the position accorded to the University of KwaZulu-Natal (UKZN) by business in Gauteng Province.
No abstract available.