Students’ perceptions of contemporary versus traditional marketing communication tools at a select South African university.
| dc.contributor.advisor | Soni, Sanjay Shantilal. | |
| dc.contributor.author | Masikane, Senzokuhle Eanerst. | |
| dc.date.accessioned | 2024-05-10T07:23:40Z | |
| dc.date.available | 2024-05-10T07:23:40Z | |
| dc.date.created | 2023 | |
| dc.date.issued | 2023 | |
| dc.description | Masters Degree. University of KwaZulu-Natal, Pietermaritzburg. | |
| dc.description.abstract | Abstract available in PDF. | |
| dc.identifier.doi | https://doi.org/10.29086/10413/22994 | |
| dc.identifier.uri | https://hdl.handle.net/10413/22994 | |
| dc.language.iso | en | |
| dc.rights | CC0 1.0 Universal | en |
| dc.rights.uri | http://creativecommons.org/publicdomain/zero/1.0/ | |
| dc.subject.other | Contemporary marketing communications media. | |
| dc.subject.other | Social media as a contemporary marketing communications media. | |
| dc.subject.other | Traditional Marketing Communications Media. | |
| dc.subject.other | Radio marketing as a traditional marketing communications media. | |
| dc.title | Students’ perceptions of contemporary versus traditional marketing communication tools at a select South African university. | |
| dc.type | Thesis |