The effect of digital technology in agriculture on market access and household food security among smallholder vegetable farmers in Ntfonjeni and Sidvokodvo communities of Eswatini.
Date
2024
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Abstract
Many industries, big and small, including agriculture, are being affected by the 4th industrial
revolution. The inclusion and adaptation of digital technology in agriculture can advance market
participation and improve food security of smallholder farmers in developing countries. In
Eswatini, rural households primarily participate in farming as a means of improving their
livelihoods. However, there is still a research gap on the scope on the impact of digital technology
in agriculture on market access and household food security among smallholder vegetable farmers
in Eswatini. This study sought to assess the role of digital technology in agriculture among
smallholder farmers in accessing markets and household food security in Eswatini. The study was
conducted at Ntfonjeni and Sidvokodvo community in Eswatini. A mixed method approach was
employed in the study. Purposive sampling was used to select a sample of 100 active long-term
smallholder vegetable farmer. They were interviewed face to face using a questionnaire. Moreover,
two extension officers were interviewed as key informants to understand their perception regarding
the awareness and adoption of smallholder vegetable farmers on using digital technology when
accessing markets. The data was analysed using SPSS version 28. Descriptives statistics revealed
that there were more male famers (56%) compared to female farmers (44%), cabbage was the most
grown vegetable. Moreover, results indicated that a normal phone (23.58%) was the most owned
digital tool among farmers and phone calls were the common means used by farmers when
advertising. Most farmers sold their produce at farm gate and the most common market were the
local community members. Farmers received most of their market information from other
agricultural cooperative members and through extension officers through phone calls. In addition,
majority of, the farmers (36.7%) indicated that that they did not receive training on digital
marketing. Mobile money was the most used digital platform for money transaction among
smallholder farmers. Furthermore, most farmers received their farm credit from micro finance
institutions, particularly Fincorp. Household Food Insecurity Access Scale (HHFIAS) score
revealed that 24% farmers were food secure, 39% farmers were moderately food insecure, 31%
farmers were mildly food insecure and 6% were severely food insecure. It was concluded that the
use digital technology on market access had less impact on household food security. The policy
makers and supporting organizations should develop programmes aimed to empowering social
capital and human capital assets of the farmers through designing a ‘Siswati’ digital marketing
platform. Campaigns that promote using of the digital platforms should create an awareness
amongst vegetable farmers. Moreover, vegetable farmers should be educated on the benefits and
operation of digital technology platforms used for marketing and its benefits. Extension officers
must ensure that vegetable farmers are not only trained on growing marketable vegetables but also
understand the benefits of consuming a more diverse diet to improve their food insecurity status.
KEYWORDS: Digital technology, market access, smallholder farmer, food security.
Description
Masters Degree. University of KwaZulu-Natal, Pietermaritzburg.
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Citation
DOI
https://doi.org/10.29086/10413/23156