Repository logo
 

Identity formation in contemporary society : the influence of the media on the formation of identity.

dc.contributor.advisorHayes, Grahame.
dc.contributor.authorProtheroe, Claire.
dc.date.created2009
dc.date.issued2009
dc.descriptionThesis (M.A.)-University of KwaZulu-Natal, Durban, 2009.en_US
dc.description.abstractThis qualitative study explores identity formation in contemporary society, through investigating the influence of the media on identity formation. The focus is on identity and what people attribute from the media as defining their view of themselves and their world. Seven people aged 25 to 35 years participated in individual, semi-structured interviews, specifically focusing on the participants’ media usage in their leisure time. The analysis revealed that the participants’ tendency to position themselves as agents that were immune to the media’s influence was reflective of the ideological discourse of the ‘self-contained’ individual. Evidently, the participants were unaware of the way(s) in which they had been interpellated to behave as subjects of an individual kind. The prevailing ideological discourse of individualism was challenged by highlighting the contradictions in the participants’ accounts. The analysis further confirmed that identity formation is a dynamic and contradictory process, and unavoidably shaped (even constituted by) history, culture, politics, and ideology.en_US
dc.identifier.urihttp://hdl.handle.net/10413/138
dc.language.isoenen_US
dc.subjectMass media--Social aspects.en_US
dc.subjectIdentity (Psychology) and mass media.en_US
dc.subjectTheses--Psychology.en_US
dc.titleIdentity formation in contemporary society : the influence of the media on the formation of identity.en_US
dc.typeThesisen_US

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Protheroe_C_2009.pdf
Size:
379 KB
Format:
Adobe Portable Document Format

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.86 KB
Format:
Item-specific license agreed upon to submission
Description: