Unlocking careers through metaphors in South Africa.

Abstract

This qualitative , critical-interpretivist study critically explored the career metaphors produced by a South African sample, by adapting the theoretical, methodological and analytical framework of a study conducted by El-Sawad (2005) on a British sample. The current study used metaphor analysis to explore the way in which a sample of South African's experience and conceptualise their careers within a context that has undergone (and continues to undergo) rapid social, economic and political change.