The supermarket employees preferences on leadership styles required during the COVID-19 crisis in KwaZulu-Natal, Pietermaritzburg.

Abstract

The coronavirus pandemic was an unprecedented crisis that severely impacted the globe. The COVID-19 pandemic caught leaders within the food retail industry off-guard. Supermarkets within the food retail industry were severely impacted by the changes of COVID-19. Leaders needed to quickly identify challenges and evaluate what their organisations needed in order to survive. Hence, effective leadership was required to overcome this crisis situation. Leadership styles play an important role in dealing with crises, as they assist leaders in choosing which type of leadership style to adopt to ensure their employees remain motivated and continue to work towards the goals of the organisation so that it survives and remains successful during a crisis. The aim of the study was to explore supermarket employees’ preferences for leadership styles during the COVID-19 crisis in KwaZulu-Natal, Pietermaritzburg. The study followed a qualitative interpretivism approach to gain an in-depth understanding of which leadership style was most preferred by supermarket employees while working during the COVID-19 crisis. This research study involved conducting interviews with ten participants who were employed in various supermarkets in Pietermaritzburg throughout the COVID-19 crisis. It explored what aspects of a leadership style supermarket employees prefer now compared to those used prior to COVID-19 and to determine which leadership style motivates supermarket employees to work towards their supermarket’s goals. It was found that prior to the pandemic, supermarket leaders used transformational, transactional, democratic and autocratic leadership styles. However, after the COVID-19 crisis, leaders had to change their leadership style to adapt to the changes brought about by the pandemic and include an adaptive leadership style in their approach. It was deduced from the findings of the study that there is no one specific leadership style that can be used to directly address the coronavirus pandemic. That is, each leadership style presents its own unique set of strengths and weaknesses. Leaders had to engage with their employees to determine which type of leadership style they preferred to motivate them to work towards the goals of their supermarket. The reality is that COVID-19 is not the first crisis that the world has faced, and it will not be the last. If leaders continue to ignore the effects of the pandemic, it could lead to the demise of certain supermarkets within the food retail industry. Therefore, the greater the understanding gained about pandemics, the better equipped leaders will be to confront the challenges posed by the coronavirus pandemic and any other crises that may arise in the future.