An examination of the employee’s conduct on Social Media and the effect on the employment relationship.

Abstract

In the past decade we have seen a significant increase in the availability and usage of social media across the globe. It has proven to be very advantageous to all businesses; however the exposure to social media has led to high business risks. The most important risk is when employees post negative information on social media to millions of users which can lead to the damage of the employer’s economic interest, brand image and reputation. We are living in an era where employees need to be mindful of their words on social media platforms in or out of the workplace. It is therefore important for companies and businesses to revisit or draft new policies to enforce a good management approach to developing a good social media strategy.