Developing a framework for the growing and commercialisation of Stevia in Kenya.

Abstract

While there is great potential for the commercialisation of Stevia, small and medium enterprises in many countries, including Kenya, are not clear on the cultivation and process of bringing new products, services, or innovations to the market with the goal of generating sustained revenue. The aim of this qualitative study was to explore and develop a framework for the commercialisation of Stevia in Kenya. The critical questions in this study were the crucial factors influencing Stevia's commercial viability and how farmers surmounted these to achieve sustainable development. The qualitative study involved ten experienced Kenyan Stevia farmers (six females, four males) selected using purposive sampling in Nyeri, Nakuru, and Thika. Data were collected from ten experienced Kenyan Stevia farmers using semi-structured interviews using an interview guide to get an in-depth understanding of the commercialisation of Stevia. The collected interview data were analysed using thematic analysis to reveal key themes related to Stevia commercialisation. The themes in this study reveal a complex interplay of opportunities, such as increased revenue and job creation, against challenges like high costs, financial barriers, and environmental risks. The success of Stevia farming depends on access to quality seedlings, water, and modern farming technology. While demand grows and sustainable practices are encouraged, industry growth faces limitations due to inadequate infrastructure and land availability. This study revealed that providing financial and market-readiness support to Stevia farmers is essential. The study underscores the necessity of specific financial support, the impact of environmental and technological progress on yields, and management's critical role in upholding quality. Collaboration, dedication to sustainability, and forward-thinking are critical for the success of the Stevia industry. The study has contributed a comprehensive Stevia value chain framework for the Stevia sector in Kenya, highlighting the critical role of government support, market access, and sustainable practices. It emphasises the importance of a multifaceted approach, integrating financial aid, technological advancements, and market expansion to bolster the industry's growth. The findings advocate for strategic interventions to strengthen the Stevia supply chain, which could catalyse economic progress and food security within the region. This research serves as a cornerstone for policy formulation, offering a blueprint for sustainable agricultural development and reinforcing the significance of empowering Stevia farmers in the global market.