The impact of effective communication and information sharing on Spar’s supply chain performance at Queensmead KwaZulu-Natal.

Abstract

Organizations recognize that effective communication at all echelons of the organization expand and progress organizational success and good customer relationships. Communication has been studied with respect to enactment and customer satisfaction, but the relationship with customer attitude and happiness has not been done on a higher education setting. The choice to be happy and have an affirmative attitude has been the subject of different books, articles, speeches, studies, and workshops. The significance of communication in a customer‟s choice to be content and pleased is enlightened as it affects the individual, team, customers and the overall organizational culture. For all retail companies, this is similar. All these enterprises need to improve their level of collaborations in all their supply chains. Research has shown that there is a lack of collaboration and integration amongst the corporate management and its stakeholders provided how the fast moving consumer goods enterprises deal with the communication process in the entire retail business. The aim of this study was to examine the impact of effective communication and information sharing on Spar‟s Supply Chain performance at Queensmead KwaZulu-Natal. This study focused on how effective communication and information sharing has affects the nine management departments namely overall store management, general assistant management, floor management, assistant floor management, stores, fruits and vegetables, bakery, liquor management, and fast foods management. Concepts such as effective communication, information management and sharing, communication barriers, channels, strategic partnership and managerial communication formed part of the literature for this study. The theoretical framework for this study was based on the Communication Accommodation Theory. A qualitative research methodology was used for this study. Queensmead Spar, a fast moving consumer goods company from Umbilo, KwaZulu-Natal was the participating company for this study. Non-probability sampling technique was used for the study and the chosen technique under non-probability sampling was purposive sampling. Face to face interviews were chosen as the data collection instrument for this study. These interviews took place at the physical location of Queensmead Spar Umbilo, Kwa Zulu-Natal. The sample of the study consisted of individuals (managers) from the overall store management (GM), general assistant management, floor management, assistant floor management, stores, fruits and vegetables, bakery, liquor management, and fast foods management. Therefore, the sample size consisted of the total of 9 managers in all. Content data analysis was used to analyse the recorded data from the interviews with participants from Queensmead Spar. Coding and themes were be generated from the data that was collected and then the recommendations were generated and these can be used for upcoming researches.