An investigation into the impact of NewsBoards communication on employee motivation at Altech UEC : a manufacturing company located in Mount EdgeCombe, Durban, KwaZulu-Natal.
Loading...
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Communication is fast becoming an important factor that is used for connecting its
employees to their organizations thereby allowing the businesses to perform
efficiently and effectively. The purpose of this study is to examine whether the steps
taken by the organization to improve communications with the shop-floor staff is
effective and if such actions contribute to the motivation of such employees.
Previous research shows that when employees of an organization feel part of an
organization, their motivation to do more and achieve organization goals becomes
instinctive. A study done by Badenhorst on internal communications at Altech UEC
found that there were huge gaps in communication between shop-floor staff and
management. The aim of this research will be to identify if these gaps still exist after
some changes were made to improve communications at Altech UEC.
Methodology- The application of quantitative research approach was used to explore
the objectives of this study. A questionnaire was developed as an instrument to
retrieve the data for this study which was divided into five parts and made up of 26
questions. A simple random sample of one hundred and fifty shop-floor employees,
from various departments that made up the manufacturing sector, was selected from
the four hundred and fifty employees. A total of 146 employees responded of the 150
selected, this represented 97.3% of the sample.
Major findings- The study focuses on the shop-floor employees of the organization
and their perception of the communication efforts taken by the leaders of the
organization to close the gap in communication between the organization and its
shop-floor employees. The study reveals that the method used by Altech UEC is an
effective mechanism of communication. There is strong evidence that information
sharing is taking place in the organization and that communication made through the
news boards are effectively improving the situation between the company and the
employees. The findings support other studies that suggest that effective
communication plays an important role in ensuring motivation and trust.
Recommendations - Based on the findings of the study it is recommended that more
research is done to explore new ways of keeping employees motivated whilst
building on the current foundation already established by the organization. These
actions could help close the small gaps that exist. Activities such, knowledge
sharing, leadership influence and HRM practise.
Description
Master of Business Administration. University of KwaZulu-Natal, Westville 2015.
Keywords
Communication--Employees--Job satisfaction--South Africa--Durban., Communication in organizations--Employees--Job satisfaction--South Africa--Durban., Bulletin boards--South Africa--Durban--Communication systems--Employees., Theses--Business administration., NewsBoards., Altech UEC.