The African renaissance : what can be done to improve trading between South Africa and Africa.

Abstract

The fundamental aim of this study has been to analyze the experiences of fifteen small South African companies that are currently trading with Africa. The sample included Durban based businessmen who frequently travelled to the respective countries in Africa. Their responses were analyzed against the major documented challenges that are faced when trading in Africa. A wide range of literature has been consulted in order to familiarize the researcher with current business strategies practiced in South Africa, the bodies that have been set up to assist free trade between Africa and South Africa and business practices that are inherent to Africa. The recommendations conclude that the small businessman battles with on-the-ground trading, and even though much has been done by the South African government to "get his foot through the door", the smaller businessman battles with the day to day intricacies of trading in African countries. These problems have to be addressed, as it is the private sector, which is the engine for growth in Africa.