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The effects of university staff's perceptions of corporate social responsibility in the life assurance industry on their propensity to purchase life assurance products.

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Date

2004

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Abstract

Whether the clients were in pretty good health or very good health, the clients would generally pay the same price. But now insurers are looking more closely at the healthiest customers, understanding that someone who is not overweight, and who has low cholesterol and no family history of major medical conditions is a better risk than the average person.

Description

Thesis (M.Com.)-University of KwaZulu-Natal, 2004.

Keywords

Insurance, Life., Theses--Management studies.

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