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Factors influencing job satisfaction at Toyota SA Motors.

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The South African Motor industry is evolving through challenging times, placing tremendous pressure on Toyota SA Motors (TSAM) to remain efficient. The organisation has identified human capital as one of its most valuable resources contributing to the achievement of this goal. It is therefore imperative that the organisation retain staff members through focusing on the influences of job satisfaction, an impoliant aspect affecting staffretention at TSAM. The objective of the study was to examine the factors influencing job satisfaction at TSAM with the aim of detennining if new age job benefits influence job satisfaction, the impact of new age benefits on the business, if job satisfaction would result in staff retention and to provide recommendations to TSAM on how to stimulate job satisfaction levels in order to increase staff retention. This was to be achieved through the brcakdown and analysis of the relevant components of job satisfaction, along with theory comparison and the aid of quantitative research. The objective was achieved by sampling 235 employees of TSAM. A response rate of 66% was achieved using an online questionnaire to collect data. The data analysis process was completed using the Statistical Package for the Social Sciences (SPSS). Overall, new age benefits were found to have a positive influence on job satisfaction with the highest preferences being flexitime, flexible workspace, a free canteen and a gym facility. The other new age benefits proved to be less popular amongst respondents. A large percentage of respondents believed that TSAM should revise the benefits offered and that the company has the capacity to do so. It was found that the majority of respondents would accept a job offer elsewhere if benefits were good and remuneration was less then expected. Employees believed that new age benefits would have a positive impact on the business as job satisfaction results in staff retention within Toyota SA Motors and that staff turnover is a criteria to judge the company by.


Thesis (MBA)-University of KwaZulu-Natal, Westville, 2010.


Toyota Jidosha Kabushiki Kaisha., Job satisfaction., Automobile industry and trade--Job satisfaction., Organization--Research--KwaZulu-Natal--Durban., Theses--Business administration.