Exploring the livelihoods of ride-hailing drivers in Polokwane’s central business district.

Abstract

This study investigated ride-hailing drivers' livelihoods in the City of Polokwane, Limpopo Province. This qualitative exploration provided an understanding of the industry's dynamics by directly incorporating the experiences and perspectives of drivers. Through in-depth interviews with 15 ride-hailing drivers, thematic analysis and NVivo software revealed multifaceted challenges impacting income levels. Surge pricing, access to resources, safety concerns, competition regulation, driver incentives, financial planning, app efficiency, and the potential benefits of loyalty programmes all emerged as pivotal factors influencing the livelihoods of ride-hailing professionals. Beyond highlighting challenges, the study uncovers potential avenues for improvement, including exploring loyalty programmes. By assessing the feasibility and benefits of loyalty initiatives, the research opens a discourse on how such programmes could contribute to the livelihoods of ride-hailing drivers. As the ride-hailing industry continues to evolve, understanding these factors becomes imperative for developing initiatives that foster a sustainable and supportive environment for those driving the industry forward. The study not only contributes valuable insights into the complex dynamics inherent in the ride-hailing sector but also provides specific recommendations aimed at enhancing the overall well-being and financial resilience of the drivers.