The effect of bancassurance on financial performance of commercial banks.
| dc.contributor.advisor | Tefera, Orthodox. | |
| dc.contributor.author | Muigai-Ngunu, Dorothy Wambui. | |
| dc.date.accessioned | 2022-09-08T12:32:24Z | |
| dc.date.available | 2022-09-08T12:32:24Z | |
| dc.date.created | 2019 | |
| dc.date.issued | 2019 | |
| dc.description | Masters Degree. University of KwaZulu-Natal, Durban. | en_US |
| dc.description.abstract | Financial institutions have for a long time been struggling with the decline in their interest margins as a result of the growth in technology, competition and the global deregulation of the financial sectors. With the rise of financial innovation, bancassurance is looking more and more the way to go. Bancassurance has been adopted in many parts of the world with a good establishment in Europe, USA and China. In the USA, following the abolishment of the Glass Steagall Act in 1999, bancassurance became a reality. In China, the role of a tide agent was permitted for banks which created an excellent platform for the upsurge of bancassurance. In the case of Africa, the popularity of bancassurance has been slowly growing. Specifically, in Kenya, out of the 43 commercial banks, eight have embraced bancassurance. The purpose of this study was to establish the effect of bancassurance on the financial performance of commercial banks in Kenya. The research adopted a descriptive survey research design targeting the 43 commercial banks in Kenya. Purposive sampling technique was used to select banks offering bancassurance. Primary data was obtained by the use of questionnaires while secondary data was readily available from the published annual reports spanning five years (2011-2015). Cronbach’s alpha correlation coefficients were used to test and determine the reliability of the questionnaire as the primary data collection tools. Data was analyzed quantitatively using descriptive and inferential statistics on SPSS- Version 25. Multiple regression and ANOVA were used to ascertain the relationship between variables. The study established that there is a significant relationship between bancassurance and financial performance of commercial banks by increasing profitability, ROA and liquidity while reducing costs. The study findings could help management teams understand the impact of bancassurance on the performance of the banking institutions. Government agencies regulating the financial sector may also gain insights from the study findings towards formulating and reviewing policies to regulate bancassurance. Furthermore, the study recommends that commercial banks’ management teams should: understand their target market segments and adopt best criteria for market segmentation for their bancassurance products; ensure they fully support the adoption and implementation of bancassurance; and regularly review their policies to enhance clarity and recognition of bancassurance as a corporate strategy. | en_US |
| dc.identifier.uri | https://researchspace.ukzn.ac.za/handle/10413/20828 | |
| dc.language.iso | en | en_US |
| dc.subject.other | Bancassurance--Financial institutions. | en_US |
| dc.subject.other | Financial institutions--Financial performance. | en_US |
| dc.subject.other | Commercial banks--Financial performance. | en_US |
| dc.title | The effect of bancassurance on financial performance of commercial banks. | en_US |
| dc.type | Thesis | en_US |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Muigai_Dorothy_Wambui_2019.pdf
- Size:
- 1.93 MB
- Format:
- Adobe Portable Document Format
- Description:
- Muigai_Ngunu_Dorothy_Wambui_2019
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.64 KB
- Format:
- Item-specific license agreed upon to submission
- Description: